英語口譯商務談判對話

　　英語口譯商務談判對話：實例對話

　　Botany Bay是家生產高科技醫療用品的公司。其產品“病例磁盤”可儲存個人病例;資料取用方便，真是達到“一盤在手，妙用無窮”的目的。此產品可廣泛使用于醫院、養老院、學校等。因此Pacer有意爭取該產品軟硬件設備的`代理權。以下就是Robert與Botany Bay的代表，Mark Davis，首度會面的情形：

　　M: Mr. Liu, total sales onthe Medic-Disk were U.S.$$ 100,000 last year, through our agent in Hong Kong.

　　R: Our research shows most of your sales, are made in the Taipei area. Your agent has only been able to target the Taipei market(把……作為目標市場).

　　M: True, but we are happy with the sales. It's a new product. How could you do better?

　　R: We're already well-established in the medical products business. The Medic-Disk would be a good addition to our product range.

　　M: Can you tell me what your sales have been like in past years?

　　R: In the past three years, our unit sales have gone up by 350 percent; profits have gone up almost 400 percent.

　　M: What kind of distribution capabilities(分銷能力)do you have?

　　R: We have salespeople in four major areas around the island, selling directly to customers.

　　M: What about your sales?

　　R: In terms of unit sales, 55 percent are still from the Taipei area. The rest comes from the Kaohsiung, Taichung, and Tainan areas. That's a great deal of untapped market potential(未開發的市場潛力), Mr. Davis.

　　英語口譯商務談判對話：情景對話

　　M: Mr. Liu, what kinds of sales do you think you could get?

　　R: Well, to begin with, we'd have to insist on sole agency in Taiwan. We believe we could spike(激增) sales by 30% to 40% in the first year. But certain conditions would have to be met.

　　M: What kinds of conditions?

　　R: We'd need your full technical and marketing support.

　　M: Could you explain what you mean by that?

　　R: We'd like you to give training to our technical staff; we'd also like you to pay a fee for after-sales service.

　　M: It's no problem with the training. As for service support, we usually pay a yearly fee, pegged to(根據)total sales.

　　R: Sounds OK, if we can come to terms(達成協定) on how much is fair. As for marketing support, we would like you to assume 50% of all costs.

　　M: We'd prefer 40%. Many customers learn about our products through international magazines, trade shows, and so on. We pick up the tab(付款)for that, but you get the sales in Taiwan.

　　R: We'll think about it, and talk more tomorrow.

　　M: Fine. We'd like you to tell us about your marketing plans.

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